Thread of the Week

Using and learning about the Google Analytical tool was very interesting. I didn't really realize how much information can be seen by others. I enjoyed the exercise where there was a lot more information loaded on the tool than on my personal blog. It was great, especially to me, to see where all the users were coming from. I remember in doing a blog for my son during his mission service that I was able to see that type of information. It was fascinating and also a little unnerving to see that there were viewers from other countries. I really wondered how people far away viewed his blog. However, when I would google for information about the Las Vegas LDS Mission, his blog would pop up. There was another site especially for missionaries going to specific missions. Listed would be all the blogs with missionaries serving in that mission. I have to admit, I followed several missionary blogs from his mission by finding them though google and the other website.

Social media is alive and well in our web businesses. Learning about social media this week demonstrates it is a very important component in the success of our businesses. I have been struggling with how to really have social media help me grow my business. Most people like the quilts I make when they see them with their own eyes. The photos really don't do it justice. I have been thinking about a graduate sharing a photo of themselves with their quilt which consists of so many memories. Having this shared on Instagram would plant a seed in others and provide them with a special idea for a graduation or some other gift. I don't think there is a viable way to really have a contest or a give away for the custom quilts on social media. I have been trying to think of something, but feel that the exposure on social media would probably be the best avenue to take.

This week I watched my AdWords account with great interest. It was very fun to see the impression count grow higher and higher. I did have to lower my daily budget amount as I felt like I would run out of the dollar amount credit I was given after I spent my allotted $25. I thought I calculated it correctly, but it seemed off somehow. It has been interesting to see what keywords generate the impressions and clicks. I can see how important the stats of a website would be to business owners and the need to continually evaluate and change their approach, if necessary. In learning about the search engine optimization, I am a little confused on how I would link my page from other pages. I wasn't understanding the linking options very well. I did learn the importance of keywords along with being able to share the site through social media channels. Anything I can do to drive traffic to my site will yield benefits later.