Week 9

Learning about Google Analytics this week was very interesting. I really had no idea of the scope and breadth of the capabilities in assessing website traffic. This service will provide a very effective way to be able to analyze the keywords I have set up for my AdWords account. I like how the two services go hand in hand in helping business owners develop the best strategies for directing traffic to their site. In one of the discussion boards we were able to evaluate an AdWord ad. It was very easy to see how confusing it might be to a customer if our keywords and descriptions are not as pointed and directed as they can be. The example caused confusion and contradicted itself about what the service they were offering. Through this exercise, I understood the importance of really trying to see how your potential customer will see your website. Even though the message I am trying to portray is understood by myself, it might not be the case with others looking at my site

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